Kuni is a line of cannabis products that focuses on edibles and lotions. Considering how fast the cannabis industry is growing, we wanted to create a brand that can compete with all of the other products at a dispensary and garner the consumer’s attention with a unique and easily identifiable color palette. Each of the colors we chose for Kuni’s brand development represents a feeling or condition, which helps patients choose the one that best fits their needs. The name Kuni comes from Kunibu, which means cannabis in Sumerian. We also wanted to create a name that is short, catchy, and easy to remember.