B•Well

B•Well

B•Well is a chain of dispensaries in Puerto Rico. Our goal was to create a brand that focuses on the wellness and healing movement and projects a different view of weed stereotypes. For B•Well’s brand development we were inspired by the nature’s colors and outlines to create a stylized and elegant rendering of the cannabis leaf pattern. We designed B•Well’s logo, brand development, illustrations, created their social media strategy, and did all of their photography and art direction. All of those components came together to create a brand where optimism and wellness come together in the freshest version of a dispensary.